LEGO PAYDIRT PETE
Brought UTEP’s mascot to life in LEGO form! Created and illustrated a LEGO Paydirt Pete kit that includes packaging, posters, and stickers for The University of Texas at El Paso’s Department of Enrollment Marketing. This welcome gift was given to new, committed students at a a major enrollment event.
2-sided Illustrated Poster
Handed-out Packaging
This packaging was handed out to students at Orange and Blue Day, one of UTEP’s biggest enrollment event. After signing up for orientation, students received this box that contained LEGO Pete’s pieces to assemble themselves.
Mailed Packaging
This packaging was mailed to students who couldn’t make it to the Orange and Blue Day event but had already committed to UTEP by signing up for orientation. This mailed version included the LEGO Paydirt Pete pieces as well as a folded 2-sided poster.
